Case Study - Bakehaven - wevox.digital

Bakehaven - Case Study

How Wevox Elevated Bakehaven’s Digital Presence & Increased Online Sales

A strategic blend of branding, performance marketing, and optimized user experience that scaled a homegrown baking brand into a national favourite.

Client Overview

Bakehaven is a leading baking supplies brand in India known for its premium-quality fondants, sprinkles, and bakery essentials. Over the years, the brand has built strong recall among home bakers, bakery owners, and culinary creators.

The Challenge

Despite having a loyal customer base and growing recognition through events like Cakology, Bakehaven faced a few core challenges. Their digital communication lacked uniformity, leading to scattered brand perception across platforms. Website traffic was healthy, but conversions weren’t reflecting the brand’s true potential. Product education was limited, causing customers to rely heavily on assumptions instead of understanding how Bakehaven’s quality stood apart from competitors. The brand needed a clearer story, stronger visuals, and strategic content to translate interest into sales.

The Strategy

We developed a cohesive brand narrative built around trust, expertise, and the joy of baking. Our efforts focused on restructuring their communication—from social media and product showcases to landing page storytelling—to highlight Bakehaven’s strengths in quality, consistency, and reliability. Content was designed to educate customers while positioning Bakehaven as the go-to brand for both everyday and professional baking needs. Special attention was given to their best-selling product, fondant, through carousel creatives, feature highlights, and usage-based content that encouraged purchase decisions.

How We Revamped the Branding

We modernised Bakehaven’s look while keeping the brand’s friendly personality intact. The updated identity features a warm colour palette, minimal layouts, and photography that highlights product details. We created consistent brand elements, templates, and visual systems for social media, website, packaging, and event communication.

By restructuring their communication style—tone of voice, messaging pillars, and brand narrative—we ensured every piece of content speaks the same brand language.

"Good design should not only look beautiful — it should make the customer feel something."

Bakehaven’s new identity delivers that feeling with every interaction.

Social Media Management

As part of Bakehaven’s brand transformation, our social media management focused on turning the brand’s online presence into a consistent, visually rich, and conversion-driven ecosystem. Our approach began with redefining the content narrative—shifting from generic bakery visuals to a story-led experience that highlighted Bakehaven’s craftsmanship, product quality, and its role in empowering home bakers across India.

We built a cohesive visual style that matched the refreshed brand identity, using warm tones, aesthetic compositions, and playful yet premium typography. Every post was crafted to feel recognizably “Bakehaven,” whether it showcased a product, announced an offer, or featured community-driven content. The result was a feed that felt aspirational yet accessible, enticing new customers while retaining the brand’s loyal baking community.

To strengthen engagement, we introduced formats that perform especially well in the baking niche—recipe-style reels, step-by-step product usage guides, festive creations, product highlights, and UGC spotlights. These formats helped humanize the brand and created more intent-based interaction, encouraging bakers to trust Bakehaven as their go-to supply partner. Our strategy extended into building product-driven awareness around top-sellers like fondant, sprinkles, tools, and baking essentials, ensuring every piece of content had a purpose and a clear CTA.

The Impact

The refreshed brand identity and consistent social media presence helped Bakehaven strengthen its position as a trusted choice for home bakers and professionals. Engagement increased as the brand voice became more recognizable and visually cohesive across platforms. The new packaging and content style created higher recall value, while the improved storytelling brought stronger community interaction. Overall, Bakehaven experienced a noticeable lift in brand perception, customer trust, and digital visibility — setting a solid foundation for long-term growth.