Al Wasi Groups - Case Study
A Complete Brand Evolution by Wevox
A strategic blend of complete rebranding, refined visual identity, and a modern, high-credibility website that transformed Al Wasi Group into a stronger, more unified, and future-ready business powerhouse.
Client Overview
Al Wasi, a respected business group known for its strong foundation in integrity and long-standing client trust, approached Wevox for a complete brand transformation. Their existing identity lacked modern appeal and consistency, and their digital presence did not reflect the scale or credibility of the organisation. Our goal was to rebuild the brand from the ground up—giving Al Wasi a refined, timeless, and authoritative identity that aligns with their vision.
The Challenge
Al Wasi Group was already a long-established business, but its brand identity no longer reflected its scale, values, or modern ambitions. The company had grown into multiple sectors over the years, yet their visual identity felt outdated and inconsistent across touchpoints. Their previous logo lacked clarity and recognizability, and the brand had no unified system to bring together their various verticals under one strong, cohesive identity.
Another major challenge was the absence of a professional digital presence. The existing website did not communicate the group’s capabilities, heritage, or strengths in a structured way. It lacked the credibility, design maturity, and user experience required for a company operating at Al Wasi’s level. The brand needed a complete transformation—one that could elevate perception, build trust, and position Al Wasi as a modern, dependable, and forward-focused business group.
The goal was clear: rebuild the Al Wasi brand from the ground up with a new visual identity, strong storytelling, and a refined website experience that communicates authority, legacy, and professionalism.
The Strategy
Wevox led a complete 360° brand transformation, beginning with strategic discovery and evolving into a fully refreshed identity and website that strengthens their presence across print, digital, and corporate touchpoints.
Branding & Identity
We redesigned the logo from scratch, creating a modern, bold mark inspired by stability, heritage, and forward movement. The new visual identity—colour palette, typography, patterns, symbols, and graphic style—brings coherence and elegance to the brand. Every element was crafted to communicate trust, commitment, and high-value service.
Brand Collateral Development
Once the identity was finalised, we designed a full set of corporate collaterals including letterheads, business cards, presentations, certificates, brand folders, packaging tags, event collateral, and more. Everything now follows one unified visual language, making Al Wasi look structured, premium, and reliable in every form of communication.
Website Design & Development
We built a modern, responsive, and purpose-driven website that showcases Al Wasi’s values, leadership, and services with clarity.
The site reflects their refreshed identity with clean layouts, structured content, and a premium visual aesthetic. It provides a smooth user journey, improved navigation, and strong storytelling—helping clients understand their vision and capabilities instantly.
Logo Design
The rebranding began with a complete overhaul of the Al Wasi logo, transforming it from a dated mark into a modern, confident identity that reflects the company’s growth and professionalism. We created a clean and structured logo inspired by stability, trust, and long-term partnership—values central to Al Wasi’s business philosophy. The new emblem, paired with a refined typography system, gives the brand a timeless yet contemporary visual presence across all platforms.
How We Built the Brand for Al Wasi
We approached Al Wasi’s branding with a focus on clarity, trust, and long-term identity. The process began with understanding their core values—integrity, precision, and excellence. Based on this foundation, we created a cohesive brand system that modernized their presence without losing the heritage of the company.
From refining the visual language to establishing a consistent tone of communication, every element was designed to make Al Wasi appear more premium, credible, and future-ready. The result is a brand identity that feels unified across all touchpoints and delivers a stronger sense of recognition and trust.
